3 eBook Special

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* Publish on Amazon.com As A Print Edition *

Step-by-Step Guides to take you from concept to eBook to Print Copy!

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Breaking News

eBook are my speciality and I have just released my latest one – How To Write eBooks That Sell.

Digital books are a great vehicle to share your expertise and passion with minimal cost.

More information here:
http://valwaldeck.com/Write_eBooks_That_Sell

Give it a try!

Val

Three things:

1) A TOPIC that interests you and one you know others would like to know more about.

• What energizes you—either in your business or your personal life?
• What do you like to do and what are you good at?
• What would you like to learn more about?
• What would you like to be known for 3-5 years from now?

2) The DESIRE to get the ebook written.

Have you got something to share with your world to make it a better place? Depending on what you care about and what excites you, the possibilities are endless. One important guiding principle to keep in mind is that the topic should be one that will hold your interest for a long time, both in the creation of the book and in promoting it.

3) A simple, one-page, “sales letter” WEB SITE to sell the ebook.

• Publish your ebook as a PDF and sell it from your website/blog.
• Put a PayPal payment button on your website. Learn How
• Publish your ebook on on Amazon’s Kindle Program.
• Promote on your own Facebook Fan Page. Learn How

The sky’s the limit and the costs are minimal.

Have fun!

Val

Many information marketers have the erroneous belief that if they find a market with too any competitors, they shouldn’t write an ebook for that audience.

To the contrary, competition can be beneficial for a variety of reasons including –

* Researching.

If there IS a lot of competition, you can reasonably expect there this to be a lucrative marketplace. Generally speaking, a large product and service line means there is large consumer interest and demand. I encourage you to LOOK for markets with lots of competition as it’s a
shortcut to researching where revenue is available.

* Partnering.

The more competition there is, the more likely you can find other like-minded marketers to partner with in cross promotion efforts, co-op advertising, and other related joint ventures. This is especially true if your ebook is “related” to other ebooks without DIRECTLY competing with them. (I.E. Raising metabolism is “related” to cutting calories in that they are both agents of weight loss.)

* Educating.

Another reason why competition is good is simply because your target audience is educated, at least in part, on someone else’s dime. That is, the marketing materials of your competitors educates the market on why the products are necessary or beneficial. A good example is this: many
marketers “educated” consumers on the need for using audio and video on their web sites, opening the door to a variety of related products and services to be sold.

So, competition isn’t always a bad thing. It can be a good thing for these reasons and a handful of others.

But …

The challenge comes in when you want to stand out among the competition so YOU can get marketplace interest. There are many ways to stand out by creating your own “USP” (Unique sales proposition) that could be covered here, but I want to mention is this –

Create a demographical version of your ebook.

Let me give you an example –

Let’s suppose you are going to write an ebook entitled, “Weight Loss Secrets”. So, you write it and then you create a “demographical version” that is entitled, “Weight Loss For Christians”.

Other examples might include –

* Time Management For Homeschoolers
* The Internet Marketer’s Diet
* The Senior Citizen’s Guide To Investing
* How Ace Your First Teacher Interview
* How To Get A Hot Date: College Student Edition
* Fundraising For Youth Groups

All you would need to do in order to create this “demographical version” of your ebook is take the same exact ebook you’ve written (your “regular” version) and add some specific references and ideas that relate to the particular demographic you’ve chosen.

* If you decide to create “How to Get A Hot Date: College Student Edition”, then you’d add in a few references to specific places a college student can find a date that wouldn’t apply to your regular audience (I.E. Frat party), as well as pick-up lines, first-date ideas, practices and
other content that apply only to college students.

In other words, you share the same content, but you speak THEIR specific language and provide ideas that THEY can put into practice in their setting.

The PRINCIPLES of finding dates may be the same across the board, but the PRACTICES of finding dates are completely different for college students and widowed senior citizens!

And if you can get creative in your content, you can make your demographical version even more appealing.

Your “regular” version may have 5 main practices for time management. But in your “demographic version” those practices become 5 “Homeschooling Habits”.

So, what’s in this for YOU as the author?

Let’s take a look at a couple of noteworthy advantages -

Firstly, you STAND OUT among your competition. As a Christian, I can tell you that if 20 ebooks were available on weight loss and one of them specifically mentioned being for believers, I’d immediately take a look at that one.

Secondly, you EXPAND OUT among your competition. Now you can market your ebook to TWO entirely different audiences. For example: You can look for “weight loss” ezines and buy advertising in them. But, you can also look for “Christian” ezines (that have NOTHING to do with weight loss) and buy advertising in them. This allows you to reach audiences that you likely would have never been able to reach!

Then, it’s simple a matter of doing it again for other demographics.

Rinse. Repeat. Reprofit.

Start with ONE demographic and move on to many others …

* Christians
* Homemakers
* Senior citizens
* Students
* First-timers
* Newlyweds
* Office Workers
* Teachers
* WAHMs

The list could go on and on. Most information products can be custom-tailored for different demographic groups to STAND OUT among the
competitors … and open up the door to new contacts that might never be reached through other means.

If you want to STAND out and EXPAND out then create one or more “demographical versions” of your ebook.

Like a screaming child at the library, you’ll get attention!

Author: Jimmy Brown.
Published under PLR licence.

Val

Check out my eBook Mentoring Course

# 3 – MAGAZINES.COM.

After visiting the world’s largest search engine and the world’s largest bookstore, it’s time to take a quick stop at the world’s largest periodical store, Magazines.com.

You’ll find every imaginable magazine listed at this site. The interesting part (and useful to you as a research tool) is this: you’ll also find the COVER of usually a recent copy of each magazine.

That is, you can search for “Parenting” and the engine will return a listing of magazines related to that topic. You can then click on the image of the magazine cover and you’ll be shown a larger copy of that cover where you can read the contents. (I.E. “How To Raise A Stubborn Child”,
“27 Ways Discipline In Public” and “The Real Key To Your Child Getting Better Grades”.)

Each of these “cover stories” represents an idea for your next ebook.

The best part about it is this: the publishers of these magazines have done the research for you! They’ve measured the level of interest for these ideas and found it high enough to warrant not only writing content about them, but referencing that content on the cover of the magazine!

That’s your hint. People want this information.

So, there you have it, 3 “idea hangouts” where you can find
ready-made, in-demand, red-hot topics for your next ebook.

1. Google.com

2. Amazon.com

3. Magazines.com

Happy hunting!

Author: Jimmy Brown.
Published under PLR licence.

Val

Check out my eBook Mentoring Course