I want to recommend an ebook I purchased recently. Professional Kindle Marketing not only covers marketing a Kindle book in-depth, it also shows you how to market any book advertised on the multitude of Amazon web properties.

But more than that, “Professional Kindle Marketing” will teach you how to market your books Inside and Outside of the Amazon/Kindle marketplace.

This book covers Kindle Marketing, Amazon Marketing and General Book Marketing principles in great depth.

In 70-pages, this book will teach you everything you need to know, in order for you to:

Explode Your Book Sales!! AND Dramatically Increase Your Book Royalties!!

* Has your book been published by a print publishing house?
* Are you self-publishing your book?
* Have you published a Kindle book yet?
* Do you have book titles listed for sale inside of Amazon?
* Are you selling any books online?
* Are you still selling any of your books/reports as PDF documents only?
* Are you wondering if you should publish your book on Amazon / Kindle?
* Do you know how to price your books to maximize your royalties?

If you have answered Yes to any of these questions, then I really really recommend getting your own copy of the 70-page book marketing guide called, “Professional Kindle Marketing”.

This product focuses exclusively on marketing books inside and outside of the Amazon/Kindle marketplace.

It does not teach people how to format and upload Kindle books, a topic adequately covered in my eGuide “Kindle Publishing Made Easy.”

Here’s the link:

http://valwaldeck.com/recommends/professional_kindle_marketing

Get Your Copy Today.

Val

P.S. This is a perfect companion to my eGuide “Kindle Publishing Made Easy” available at http://kindlepublishingmadeeasy.com

Walk with Val Mitchell and myself for four months and we will show you how to start your own online business writing and selling small informational products.

Click HERE for more information.

How did he do that? In his Kindle book “How I Sold A Million Books In 5 Months” he shares some of his methods and I thought this group might find it interesting. Here’s
a short link to the description page on Amazon: http://ow.ly/64amA

Briefly, this is what he advises:

* Define your General Target Audience – the people who love the kind of books you write and would buy them if they knew about them.

* Create your book – write specifically for your General Target Audience. He very consciously writes a novel that he believes will delight his General Target Audience — and nobody else. He really doesn’t care if he offends everybody else.

* Create your platform – when you create your platform (including a web site, blog, Facebook page, etc., you should do everything in your power to make it as appealing as possible to your General Target Audience.

* Launch your book – when you launch your book, you should do everything in your power to reach those people in your General Target Audience. If you accidentally reach other people too who somewhat like your book, that’s fine, but your General Target Audience will be the ones who love your book and spread the word.

* Grow your platform – continue to focus on building an online presence that makes your General Target Audience happy. You’ll focus on adding them to your e-mail database, and they’ll be delighted to be there, because there’s nothing they want more than to hear when your next book comes out.

* Market your book – focus on crafting a message designed to appeal to people in your General Target Audience. You reach them; they’ll reach everybody else. Use Facebook, Twitter, LinkedIn, etc.

I think he really makes a good point. He’s not just “going fishing” and hoping for the best, but specifically going after a particular niche of people within a targeted group.

Something to mull over…

Val

Discover how to start your own online business with no-cost resources and start earning.

Visit www.fourmonthmentor.com and take a look at the mentorship course Val Mitchell and I have put together for these times.

Introductory Special Valid Until Tuesday, July 5, 24.00 SA / 14.00 PST

Val Waldeck

1. Author Reputation – 52%

2. Personal Recommendation – 49%

3. Price – 45%

4. Book Reviews – 37%

5. Cover Blurb – 22%

6. Advertising (including online) – 14%

Makes you think, doesn’t it? We must get our books and eBooks “out there” so people can become familiar with us as authors.

There is a very cost-effective way to do that by publishing your paperpack edition on Amazon.com via Createspace and your Kindle edition in Amazon’s Kindle Store.

Want to know more? Take a look here:

http://kindlepublishingmadeeasy.com with bonus eBook about publishing with Createspace.

Val

P.S. Use this coupon code for an instant $10 discount: SP0001

The internet has opened up tremendous opportunities for anyone who wants to have their own online business. The sky is the limit for creative writing.

Previously, people dreamed about owning a business, but became discouraged at the high costs involved.  Technology has now made it possible to run an online business with very little financial capital. In fact, some very successful online businesses have been built, quite literally, out of “thin air”.

The lifeblood of internet business, whatever type of model you use,  is TRAFFIC. You can have the best website, the sharpest squeeze pages, the greatest products in the world, but if no-one comes to see them, you’re dead in the water. If you’re willing to do some work using the right methods, you can go a long way to getting that traffic!

There are basically 2 ways to get the traffic. You can BUY it, or you can ATTRACT it. Many have worked hard at advertising an online business and ended up with little more than a maxed out credit card for their trouble.

Here are some methods you can use:

1. Viral Marketing
2. Giveaway Events
3. Membership Sites
4. Article Marketing
5. Social Sites – Facebook, Twitter, LinkedIn
6. Squidoo
7. Forums
8. Traffic Exchanges
9. Joint Ventures
10. Ad-swaps
11. Free gifts with affiliate links

If you want more information, I recommend Phil Morgan’s “Minimum Budget Maximum Traffic” audio course, where he shares some free (or almost free) techniques on how to attract traffic to your product without breaking the bank.

More information here:  Minimum Budget Maximum Traffic

Remember, no one will buy your product if they don’t know it exists!

Blessings!

Val

Dan Poynter’s amazing eLibary CD includes the famous and popular “Self-Publishing Manual” (Volumes 1 & 2).

Valued at much more than $100 , Dan Poynter’s Book Writing/Publishing PDF eLibrary includes:

• Writing Nonfiction
• The Self-Publishing Manual (Volumes I & 2)
• Is There a Book Inside You
• Book Publishing Encyclopedia
• Successful Nonfiction

Plus:

• Poynter’s Secret List of Book Promotion Contacts
• Book Marketing Special Report
• Book Writing Information Kit
• A complete list of his other products.

Order your copy of this invaluable Library today

“Making them” is the first part of the creative writing journey. Selling and distributing your books is a major obstacle course, but it can be done with some planning, lots of prayer and much perseverance.

The only way to get people to buy your books is to make them aware they are available. Internet Marketing is a vast subject, but well worth researching because there are literally millions of buyers online at any one time.

The best way to learn how to succeed online is to learn from the experts. Patience, discipline and perseverance are the keys to succeeding online.

Click here for more info on How To Effectively Market and Sell Your Product On The Internet.

Market Research

• Identity your readers.  Are they young, old, rich, poor, educated, urban, rural, Christian?
• Locate your readers.  Where do they congregate, shop, worship? What magazines, newspapers, literature do they read? What radio programmes do they listen to? Where will you find them on the internet? Are they computer-literate?
• Concentrate on these areas as you consider the best way to promote your book.

Pricing

When setting the retail price, it is important to take into consideration that bookshops normally require 35-40% discount, after which they add VAT. They do not take kindly to being undercut by the author.

Preparation of advertising material

• Catalogues – print in colour for distribution to bookshops.
• Extra cover copies – to use as advertisements, especially for bookshops. Keep in mind marketing agents do not carry loads of books into the bookshops, but sell from covers.
• Quick order forms.
• Posters.
• Collect testimonials and endorsements.

Distribution

• Christian bookshops.
• General bookshops.
• Specialty stores
• Online bookstores (internet)
• Libraries
• Non-traditional markets (places you don’t normally find books)
• Offer incentives
• Consignment stock
• Ask your friends to purchase their books from your outlets

Bookshops make books available, but rarely promote them.
So …

Advertise

• Internet marketing.
• Web presence
• Email lists, newsletters and ezines
• Email to personal friends and contacts
• Blogs
• Social sites, e.g. Facebook, Twitter, LinkedIn
• Press Releases
• Newspapers and magazines
• Local suburban papers
• Radio and TV advertising and interviews
• Book Reviews
• Pre-Publication promotions
• Special offers
• Send review copies to magazines
• Write magazine articles on topic of your book
• Leaflets
• Postal mailshots
• Postcards – for “snail mail”

Visit my online Bookshop for eBooks on these topics

Click here for more information on how to turn your manuscript into a digital (eBook) publication

Being published on the Internet makes it possible for your creative writing to become accessible to the world, without great expense on your part. The only limit is your ability to market your work and bring it to the attention of the millions of people “surfing the web” every hour of the day.

Millions of online readers are waiting for your book

There are millions of online readers around the world who do not have access to libraries or bookstores. Why not make your book available to them?

We are not just in the “information age”; we are in the “electronic information age” or, better yet, the “communication age”. The world of knowledge is going from a paper culture to an electronic culture.

Publishing E-books on the Internet

E-books are electronic or digital books. Instead of investing money in physical print runs, books may now be written and delivered electronically to a computer near you. Readers see the advertisement on the web, pay online, and receive a private web address in their email that allows them to download the e-book to their computer. As easy as that! The question is: how do you publish your book on the Internet as an e-book?

Electronic publishing allows you to write, store, sell and read your book without printing it.

There is an increasing demand for instant information and electronic or digital books are becoming very popular. They may be downloaded from the Internet instantly and are searchable and less expensive than regular books. Online readers need just click on an address in the e-book to instantly go to the referenced web site. They cost nothing to write and publish in full colour and can be distributed electronically without sacrificing trees!

“If book publishers can’t see the writing on the wall,
it’s because the writing is not on the wall. It’s on a computer screen.”
– Dan Poynter

Once you have transformed your manuscript into an electronic book, it may be uploaded (sent electronically via the Internet as a file) to the websites of online booksellers with whom you have an agreement, or your own website, or some other website so that it becomes available for downloading by readers. Online booksellers handle all the financial aspects and pay very generous royalties. Amazon.com, for e.g., pays 50% of your advertised retail price for books hosted on their edocs site. Contact mobipocket.com in this connection.

Selling your ebooks online

ClickBank is the Internet’s leading retailer of digital products and the Internet’s largest digital marketplace, where thousands of the web’s most popular products are sold every day. Whether you’re looking to buy, sell, or promote digital products, ClickBank is for you.

CLICK HERE for more information

Your e-book may also be copied to a CD or emailed as an attachment and distributed globally. It can be read on IPods (electronic device for listening to audio sound).  It is a very versatile product in our electronic age. All you need to access it is an electronic screen. It may also be printed out via your printer for bedtime reading!

“Books are going electronic. Some bound books will soon be as dead
as the trees they are printed on.” — Dan Poynter.

“The breakthroughs are leading authors to bypass publishers,
retailers to become publishers and publishers to become bookstores”
– Don Clark, Wall Street Journal.

How to turn your manuscript into an ebook

How do you do brain surgery? Obviously it takes some training and research to gain the expertise, but producing e-books is a simple operation once you know how.

There are many programmes that produce e-books, but I would recommend the following using Microsoft Word and turning your document into a PDF.

If you do not possess Adobe Acrobat, get PDFILL – super free PDF programme that allows you to secure your ebooks.

Obviously, there are some finer details to be aware of concerning the preparation of the document if you are using Microsoft Word.  e.g. The preferred page size is 6 x 9 inches and the book is set out in a “book layout format” so your manuscript looks like a book page. A book like “Adobe Acrobat for Dummies” will tell you all you need to know.

Remember that each edition of your e-book also requires a unique ISBN number and is treated the same way as a regular book in this regard. You will be required to send the National Library a copy on CD.

In your search for a regular publisher, you will be able to send the e-book to literary agents and publishers and offer to sell the electronic, print, translation, movie or other subsidiary rights. Recommended reading: “The Self-Publishing Manual” by Dan Poyner and the “Writers’ & Artists’ Yearbook”.

Click here for information on making great ebook covers.